Q3 2026: What happened in the quarter

Past performance does not predict future returns. You may get back less than you originally invested. Reference to specific securities is not intended as a recommendation to purchase or sell any investment.

This article is featured in the Q3 2026 Future Strategist newsletter, you can read the rest of the newsletter here.

Equity markets ran on pause during the third quarter of 2026 having run hard during the first half driven by the AI trade. In fact, the strongest trades of H1 saw clear consolidation with, for example, the SOX Semiconductor index falling 5.3% in Q3 while still tacking on an impressive +7% for the year to date in 2026.

Major indices were little moved with returns of +2.5% for the S&P 500, +1.9% for the MSCI World ACWI and -4.7% for the Japan Nikkei while Europe and emerging markets were basically flat. Yet again, it felt like AI was in the driving seat; but in Q3 it was driving a pause while markets waited to see if monetisation would start to catch up with investment spending. There were clear cases of this as the quarter progressed and this showed up most clearly in the performance of software as it became increasingly clear that they were not wholesale losers. The iShares Expanded Tech-Software basket rose 14.6% in Q3 with favoured names like Palantir +49% and CrowdStrike +37%. Among the large caps core software names, Microsoft bounced back sharply as well by +33.5%, ServiceNow by +27% and Salesforce by +41%. The narrative changed from everything being an AI loser to clearer differentiation and the value of strong enterprise accredited names as, in fact, being AI Winners.

Elsewhere, alternative assets regained some ground in the quarter but remained down year to date. Bitcoin, in particular, had a 39% bounce in Q3 but remains slightly negative for the year. China (measured by the KWEB ETF) also continued to struggle, falling -2.4% in the quarter and down -32% for the year, as a real outlier in the emerging markets space. However, homegrown tech hardware has done significantly better in the Chinese market as the domestic AI trade plays out locally with the same vigour as the trade globally.

Highlighting the emergence of monetisation in AI, the biggest Magnificent 7 (M7) gainer in the quarter was Meta up 18.4% as it launched its Muse AI agent. While only available for download in the US at the time of writing, it hints at the huge opportunity to come in this area. Indeed, another extremely nascent personal agent, Instinct, was registered in April 2026, raised money in August at a valuation of $2.5 billion and is following this with a further $1 billion raise at a valuation of $10 billion. Clearly, the market sees enough to believe the revenue generation will be real and if Instinct can raise at $10 billion for a rumoured 100,000 users, what worth Muse with a possible multi-billion user base pool and the deepest and widest personal data set on the planet.

Anthropic continues to provide the evidence for AI revenue run rates with an annualised $44-47 billion at the end of Q2 2026 to a latest number of $65 billion annualised during July 2026. Again, in looking at the volatility of markets, it is easy to go all in bull or bear! These growth rates are amazing, but, in its IPO prospectus, Anthropic published that the last financial year’s revenue was $4.6 billion, operating loss was $8 billion and net loss was $42 billion – oh and they want us to pay $2 trillion for that at IPO. I am not saying it is right or wrong but the spread of outcomes is clearly huge and goes a long way to explain the single stock volatility that has been evident in the market this year.

Set against this rapidly changing landscape for AI, the macro backdrop also remains cloudy. Inflation has been edging higher and remains persistent, interest rates have reached multi-decade highs and debt continues to build both at the country and corporate level. There is a clear tension between structural economic headwinds and the great AI trade as a persistent tailwind. Time will tell how this ends but it is making life for a diversified investor difficult. If you didn’t have the AI trade in 2026 to date, you struggled.

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