Trustnet Advertising Specifications

February 2023

This document covers the range of advertising, sponsorship and content distribution opportunities provided by Trustnet.

With improvements in technology and changes to our own content these guidelines will change over time. We are open to suggestions that may lead us to revise these guidelines, including trialing new creative formats.

For any questions, please get in touch with your account manager or with operations@fefundinfo.com

Index

• Standard Advertising Formats
• Sponsorships
• Content
• Email
• Targeting Options

Content

Providing industry-leading research and data, Trustnet’s contextual relevance for content distribution second-to-none.

Trustnet has a suite of content distribution channels to ensure your content reaches professional or private investors at the point of research. Including:

• Fundswire – distribute your content on the Fundswire service, embedded across Trustnet and allowing users to follow fund groups to be alerted to the latest research, outlooks and views.
• Factsheets+ is an enhancement to Fundswire that adds Fundswire content to subscribed factsheets increasing it’s reach in the most contextually relevant way.
• Connect is Trustnet’s premium content distribution channel. Built on Fundswire’s foundations but also disseminated across the number 1 fund research tool for financial advisers in the UK, FE Analytics. Connect clients can enhance their group page with additional content.
• News feed distribution enables a limited number of clients to syndicate their content through Trustnet’s editorially-driven news feed. The very definition of native content.
• Topic pages are a recent addition to Trustnet’s content distribution offering. Clients can select topic areas or themes to ‘own’, such as Sustainable Investments, with a dedicated article listing page, partner branding, ad placements and custom content opportunities e.g. running video, webinar sign-ups and market research in dedicated tab or supplementary pages.
• Video content can be distributed across key pages on Trustnet with flexible, native video embed units (simply provide embed code or a video file).

Connect Group Pages

Trustnet has dynamically generated fund group homepages, featuring news and research articles, charts and tables for all managers.

Connect clients have the opportunity to enhance their group pages with additional content, including:

• Introductory text
• Limiting research articles to those provided for to run through Connect
• Highlight two funds in a ‘Funds in Focus’ panel on the group page
• Add additional tabs to feature bespoke content provided by clients e.g. links to articles or documents on their websites, embedded video, surveys etc
• Add graphics or additional ad slots for clients’ sole use
• 100% advertising SOV for standard ad formats on the group page

Group pages are linked to from the primary navigation and accessible from the Group A-Z as well as from all factsheets.

Specifications for each part of the group pages are highlighted below:

• Introductory text
  • Please provide 80-100 words of introductory text for the group page
• Connect articles
  • Confirm with account management and Trustnet operations which content pieces should be featured on the main part of the group page as well as on any additional tabs
• Funds in Focus
  • Let account management know which two funds should be included in the “Funds in Focus” section
• Additional content
  • Videos: Send over any embeds or MP4 files which will be hosted on the group page. MP4 files will be hosted unlisted via YouTube
  • Links: Send any content links which will be added to any part of the group page. These can be links to articles or documents from your website, embedded video, surveys or webinar/event promotions
• Ads
  • Send ad tags to be featured on the group page to Trustnet operations.