Please read our Advertising Terms and Conditions here.
Trustnet Advertising Specifications
February 2023
This document covers the range of advertising, sponsorship and content distribution opportunities provided by Trustnet.
With improvements in technology and changes to our own content these guidelines will change over time. We are open to suggestions that may lead us to revise these guidelines, including trialing new creative formats.
For any questions, please get in touch with your account manager or with operations@fefundinfo.com
Index
This document outlines the specifications and guidelines for advertisements included in emails sent by Trustnet.
By following these guidelines emails will be more likely to reach inboxes and be opened by the target audience, therefore maximising the impact of your clients’ campaigns.
We reserve the right to alter these guidelines at any time.
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Sponsorship of Daily Newsletters The dimensions of the sponsorship ad are 300x250px (MPU). This can be provided either as a static ad tag or an image file and click-through URL.
There is no approval process for newsletters – assets will be served as sent.
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Solus Emails Solus emails either be built from html or individual assets. In the latter case, we will default to our solus template but can make any changes where necessary. There is no minimum or maximum requirement for content. However, we suggest that individual assets should include at least:
And at most, approx. the content shown on our template. Demos will be sent with 24 hours of asset receipt or any requested changes.
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Editorial Email Sponsorship
Demos will be sent with 24 hours of asset receipt or any requested changes.
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The deadline for submitting assets for all email types is 3 working day before the email is scheduled. Any demos must be approved by lunchtime the working day before the email is scheduled.
The deadline for rescheduling an email is 5 working days before the email is scheduled. If we are informed before this time, we will reschedule but cannot guarantee that preferred dates will be available. After this time (or if assets are not supplied and approved in time), we cannot guarantee the email will be rescheduled.
Failure to meet these deadlines or agree new dates where applicable will still be charged.
Targeting Options (For Reference)
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Name |
Description |
Example Values |
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Investor Type |
Visitors to Trustnet self-select their investor type, which determines whether they can view content appropriate to their level of investment expertise, including adverts. This is also set in their browser as a cookie. Registered users’ declaration of their investor type has primacy over their cookie value. |
Aggregated to ‘Professional’ or ‘Retail’ or individually as e.g. ‘Financial Adviser’. |
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Content Type |
Broad page type categories are defined by the site and passed as key values to the ad server. |
News, Factsheets, Portfolios etc |
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Fund Universe |
Overarching fund categories. |
IA Unit Trusts & OEICs, Pensions etc |
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Asset Class |
Funds grouped based on shared or similar characteristics. |
Fixed Interest, Equity etc |
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Sector |
Funds investing is similar areas (company types or geographies) and commonly defined by industry bodies or regulators. |
IA Global, Japanese Equities Investment Trusts, Absolute Return Global ETFs etc |
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Fund Group |
Asset Managers with one or more Manager Codes in the FE fundinfo database. Where multiple entities exist under parent companies, we work on an individual Manager Code level i.e. we may target multiple Manager Codes to cover what may be perceived as one Asset Manager. |
Jupiter Asset Management (jupb) and Jupiter Unit Trust Managers (jupi) |
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Fund |
Individual funds either a specific share class acting as a driver unit or combining available share classes together under a single Fund Code. |
7IM AAP Adventurous C Acc: roll-up with Fund Code: BFFB6, Citi Code for the driver unit: BFB9 or individual share classes: BFB9, BYP4, BFB6, BYP5, K53P, K53Q, BFB8, BFB7 |
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News Topics |
News and research articles are tagged for themes (editorially controlled), or for references to sectors, asset classes, funds, fund managers or fund groups in said pieces. |
Example topic tags: bond yields, fixed income, Investing in Funds for Income, strategic bonds |
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URL |
Specific page paths |
/news/13309248/nick-train-laments-‘annoying-price-falls’-in-may |